Fitness coaching program
This email is part of a four-email sequence I created with the goal of increasing sales for her coaching program by emphasizing her unique value proposition (UVP) as a doctor. By leveraging her medical expertise, we differentiate her program from typical fitness coaching and demonstrate a deeper understanding of the human body and health.
I conducted extensive market research on her competition, analyzed her brand voice, and gained a deep understanding of her audience’s pain points and opportunities. This allowed me to tailor the messaging to resonate strongly with her ideal clients.
Throughout the email sequence, I captured her authentic voice, ensuring it felt as if she was speaking directly to each recipient. For example, in this first email, I personalized it using code so that the recipient’s name, like “Janet,” was automatically inserted, creating a more intimate, one-on-one connection.
The result is an email that not only captures attention but builds trust, fostering an emotional connection with the audience while positioning her program as the solution they need.
