Welcome emails are crucial because they consistently boast the highest open and click-through rates.
This is the first point of contact a new subscriber has with your brand, and it sets the tone for the relationship moving forward.
I reviewed the client’s automation to confirm the email was sent within the first minute of a new subscriber. This is a small window and if your automation is not working you will miss out on what could have been a loyal subscriber.
The main goal of this welcome email is to:
- Make new subscribers feel instantly welcomed and valued.
- Introduce Yojata Yoga’s philosophy in a way that resonates with the reader on a deeper level.
- Foster an emotional connection with the brand, helping subscribers feel like they are part of a mindful and supportive community.
- Encourage them to take action by booking their first class through several strategically placed CTAs throughout the email.
Throughout the email, I employed copywriting techniques designed to spark interest and encourage click-throughs, making the reader feel personally invited to start their journey with Yojata Yoga.