City Tested, Pup Approved — Dog & Co (Leftmost Email)
Type: Promotional campaign email
Positioning: This email positions the Dog & Co carrier bag as the go-to choice for stylish, city-living dog owners. The tone is playful but also emphasizes practical benefits like train-friendliness, comfort, and durability.
Goal: Encourage purchase of the carrier bag by highlighting unique features and lifestyle compatibility.
Key Elements:
- Strong headline that connects the product to the customer’s life (“City Tested, Pup Approved”)
- Lifestyle image of a dog in the bag to instantly create an emotional connection
- Feature list with small icons for scannability
- Clear “Shop Now” CTAs that appear multiple times
Skills Demonstrated: - Blending functional product selling points with lifestyle appeal
- Copywriting that matches brand personality
- Structuring email for easy mobile reading
- Creating visual hierarchy with imagery, headlines, and buttons
Welcome to Sekkisei — Skincare Brand (Second from Left)
Type: First email in a welcome flow
Positioning: Introduces Sekkisei as a heritage Japanese skincare brand that blends tradition with modern science. Designed to build trust and intrigue right from the first brand interaction.
Goal: Convert new subscribers into first-time buyers by introducing brand values and offering a 20% discount.
Key Elements:
- Clear introductory headline (“Welcome to Sekkisei”) to set the tone
- Hero image of flagship product for immediate recognition
- Subheadline and body text focusing on heritage and benefits (hydration, radiance, balance)
- Large discount section with bold callout for easy scanning
- Secondary section offering free samples to encourage trial
Skills Demonstrated: - Creating a high-impact first impression for new subscribers
- Using educational copy to build authority while selling
- Integrating offers seamlessly into brand storytelling
- Visual balance between product photography and clean typography
Sleepless Nights? We Have a Fix Alice Mushroom Brand (Third from Left)
Type: Product education + sales email
Positioning: Targets a common customer pain point (lack of sleep) and positions the product as the quick, reliable solution. The conversational tone and step-by-step explainer help lower purchase hesitancy.
Goal: Educate readers about how the product works while encouraging immediate purchase with a bonus incentive..
Key Elements:
- Relatable problem in the subject/header to grab attention
- Step-by-step infographic-style section explaining usage
- “You’re one bite away” line to reinforce product ease and appeal
- Bonus section for exclusivity and urgency
Skills Demonstrated: - Building emails around a problem-solution framework
- Creating visual explainers for complex benefits
- Using microcopy to create curiosity and reduce barriers to purchase
- Balancing educational and conversion-driven elements
Sun’s Out, Tongues Out — Dog & Co Summer Collection (Rightmost Email)
Type: Seasonal campaign email
Positioning: Frames the product collection as the must-have accessories for dogs during summer, tying into the seasonal excitement and outdoor lifestyle.
Goal: Drive multiple product purchases by showing a themed collection in one place.
Key Elements:
- Fun, season-specific headline (“Sun’s Out, Tongues Out”) that’s memorable
- Hero image that reflects the summer vibe and lifestyle appeal
- Product grid layout with clear images, product names, and purchase CTAs
- Highlight of unique, playful summer items (dog life jacket, ice cream cone toy, dog boots)
Skills Demonstrated: - Seasonal branding and campaign tie-ins
- Merchandising a range of products within a single email
- Creating visual consistency across multiple product blocks
- Encouraging click-through with multiple direct CTAs
~
I created these email designs from concept to execution using a combination of Figma and Canva for layout and visuals, and copywriting frameworks like AIDA, the Triangle Method, and pattern disruption to drive engagement and conversions.
Each piece was strategically built for a specific purpose within the Klaviyo email marketing, including:
- Welcome flows to create strong first impressions
- Sunset flows to re-engage inactive subscribers
- Broad campaign emails to showcase new products and seasonal promotions
I wrote the copy, designed the layouts, and optimized each email for mobile responsiveness and visual hierarchy. From pet accessories to Japanese skincare, I ensured each brand voice was clear, fun, and conversion-driven.
These examples show how I combine design thinking with marketing psychology to create emails that not only look good. They get results.